What are the most popular shopping channels?

Creating and optimizing feeds for all those channels can be done in a matter of minutes using our data feed software.


1. Google Shopping / Product Listing Ads (CPC)

Google Shopping is both a Search Engine and a Comparison Shopping Engine. If you advertise on Google Shopping, your products are listed on both.


Product Listing Ads (PLAs) are the picture-ads that you see on Google’s SERP (Seach Engine Result Page). The ads include a product image, title, price and merchant name. These ads do not require keywords or text ads.


Google PLA dominates the market when it comes to traffic volume and revenue. Moreover, they also boast the lowest Cost per Sale. Google Shopping campaigns are set up in Google AdWords – a pay-per-click platform – and requires a feed upload in the Google Merchant Center.


2. Amazon Marketplace

Amazon is one of the most popular destinations for consumers to search for and buy products. Amazon will not generate a click to your web shop. Listing your products on Amazon means that the sale is actually done on Amazon and the merchant only gets to ship the product – unless he chooses to use Fulfillment By Amazon (FBA). The merchants pay a commission to Amazon for each sale.


3. Facebook Ads

Facebook is a social channel on which a merchant can advertise. It is also CPC-based. Advertisements created through Facebook ads appear on Facebook user’s newsfeeds.The merchant can target a specific audience (based on location, age, interests, etc) and he can run a re-targeting campaign to reach Facebookers that visited his site earlier. Facebook is growing rapidly as an eCommerce channel, because of the extensive targeting and attractive CPCs. Facebook Ads provide insight and analysis tools for advertisers on their site.


4. Ebay Commerce Network

In 2013, Ebay relaunched Shopping.com as the Ebay Commerce Network, which today remains one of the major CSEs in play. In addition to an easily recognizable name, Ebay Commerce Network boasts 800 million live listings and 162 million active buyers.


5. Connexity (Shopzilla, Pricegrabber, Become.com)

While Shopzilla still exists as a website, its parent company was rebranded and renamed Connexity in mid-2014. Connexity subsequently acquired Become.com later that same year and Pricegrabber in June 2016. On the consumer side, all three channels still function as separate entities. However, retailers can operate combined feeds for each.


Connexity claims 175 million listings and 30 million shoppers across all of its channels, and based on its size and reach is poised to exert a large influence on the future direction of comparison shopping. They have also recently introduced a targeted CPC program, similar to Google Shopping’s bid system.


6. Nextag (CPC)

Nextag, which has been around since 1999, remains one of the only truly independent CSEs. Because of its long history Nextag has built up a reputation among consumers for reliability, and provides a trusted seller program. In addition, they offer their own version of a free ROI tracking system to help merchants analyze and optimize their campaigns.

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