Cross-border ecommerce offers advantages for both buyers and sellers. Sellers (both retailers and brands) can expand their business outside their often-saturated home market and tap into new markets. Selling abroad also offers the opportunity to seize the potential of different product ranges compared to the domestic market. It is also advantageous when it comes to international expansion and revenue.
- International expansion: internet providers merchants with a borderless world and the opportunity to expand internationally with less effort than setting up a local operation in the country would require from them.
- Increased revenue: by increasing their audience, merchants will benefit from more sales and therefore more revenue.
For buyers, they can also take advantage from a more competitive market. Domestic players will improve their businesses strategies to remain competitive and buyers (and the market in general) benefit from that.
Lastly, the advantages of ordering products on foreign websites are often perceived to be a better price and the availability of products that are not available in the home market. In addition, consumers often choose to shop directly from the online shop of their preferred brand.