What are the different types of content marketing?

Over the years, content marketing has grown to be much more than thinking up a great story relating to your brand or company and publishing it as an article in newspapers, magazines or blog posts. There are several ways in which you can properly bring your message across. Below you will find a list with interesting types of content marketing. Please note that this list is far from exhaustive but merely an overview of possible methods:

  • Social media posts

These days, companies cannot do without a number of social media accounts. Through platforms such as Twitter, Facebook and LinkedIn, it is easy to spread messages and to get in contact with your customers. However, a proper social media strategy is very important in order to react to and interact with customers and other stakeholders

  • Videos

Videos can be a perfect way to deliver your message. It is far more attractive and entertaining than a simple text and you can easily show viewers who you and/or your company are. Be aware, however, that when a video becomes outdated, you have to replace it completely by another video. It is a lot easier to adapt a text or an image. There are several places where you can share your video content, including your website, social media and blogs

  • Images

It might be a cliché, but that does not take away the fact that it holds true: a picture is worth a thousand words. For instance, when telling a nice story about the history of your company, you can strengthen your message by adding some beautiful old and new pictures of your office or factory. In addition, always include relevant images to your social media and blog posts and make sure to brand them with your logo. This way, when people share your post and/or images, you company is shared along

  • How-to guides

Practical guides that tell people how to do or operate something are very valuable. Not only is it very user-friendly to your visitors, you will also come across as an expert in your field. Again, make sure to brand your content and also try to include clear images and videos in this regard

  • Whitepapers

You can use whitepapers, including clear images and graphs, to show your expertise in specific areas. Ensure that you also pay attention to the layout of the report and that your logo is clearly visible throughout the report

  • Blogs that help solve relevant issues

Blogs are a perfect way to spread your message. In your posts you can include personal opinions and show that you possess interesting knowledge on certain subjects. A major advantage of a blog through social media platforms is that you actually own the blog. This is not the case with a social media account. It is even possible that your account is being deleted by the platform. This might happen due to several reasons, for example because of (unjust) complaints of competitors or other visitors

  • Infographics

Infographics show readers all relevant figures that you wish to communicate at a glance. It is a popular way of easily spreading your message in a clear and attracting way. Again, make sure to brand the infographic with your logo, so that viewers know it is yours. Even though it might be shared by others through social media

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