What are the different tools for Web and Data analytics?

In the former contribution "what is data analytics?", in this section the relevant online tooling in collecting, monitoring and report data will be presented. The list is not limited, because developments in this section go fast.

Here under some data analytics tooling will be described. To go to the external website just click on the blue highlighted title or image.


1. Google Analytics


Google Analytics is on the priority list as the data monitoring and reporting tool for your website and App. When implementing Universal Analytics you can also monitor the online and offline in the store interaction of your visitors.

2. Google Tag manager


A specific functionality is the Google tag manager, where you can specify tags for measuring and monitoring special actions on your website, app or in your campaign. You no longer need to wait on updates or support of your IT-department, which will save valuable time and money in the execution of the online marketing campaigns.


3. Google Analytics 360 Suite for enterprises


Introducing the Google Analytics 360 Suite, a set of integrated data and marketing analytics products, designed specifically for the needs of enterprise marketers. It all starts with understanding consumer behavior, getting the right insights, and then providing people with more engaging brand experiences.Analytics 360 lets you analyze data from all touchpoints in one place, for a deeper understanding of customer experience. The Google Analytics 360 Suite delivers the customer and advertising insights you need to set your marketing strategy, drive sales, and ultimately outperform the competition.


4. Hotjar


Hotjar is a new and easy way to truly understand your web and mobile site visitors. Hotjar userId can also be tracked by Google analytics (use Google tag manager for this). Functionality of Hotjar as presented at their website:

1. Heatmaps: to understand what users want, care about and interact with on your site by visually representing their clicks, taps and scrolling behavior. 2. Recordings: Identify usability issues by watching recordings of real visitors on your site as they click, tap, move their cursor, type and navigate across pages 3. Conversion funnels: Find the biggest opportunities for improvement and testing by identifying on which page and at which step most visitors are leaving your site. 4. Form analysis: Improve online form completion rates by discovering when and why your visitors abandon your forms.5. Feedback polls: Understand what your web and mobile visitors want and what's preventing them from achieving it by targeting time or event based questions. 6. Surveys: Collect deeper insights from your customers as soon as they convert, or visitors before they abandon, using responsive surveys that work on any device. 7. Recruit user testers: Recruit your users for one-on-one testing and interviews. Incentivize participation with custom messaging and choose recruits based on their profile.


5. Adwords


To monitor and collect data of your Adwords campaigns use the Adwords tool. There you can manage, monitor and do the reporting of your Adwords campaigns. It can be linked to your Google Analytics account.


6. Coosto


Use Coosto to deliver great customer service and gather the best social media insights.


7. Mailchimp


Online email marketing solution to manage subscribers, send emails, and track results. Offers integrations with other programs.


8. Tableau


Make powerful data visualizations using any data. Interactive data visualizations and dashboards.

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