What is viral marketing?

A definition of viral marketing

Viral marketing refers to marketing techniques that try to achieve a marketing objective through self-replicating viral processes, analogous to the spread of human/computer viruses.

Viral marketing can be compared to word of mouth and free public relations promotion. Families, friends and (business) relations are forwarding a marketing message to others because they are very much intrigued by the message (makes them laugh, cry or furious, for instance) or because they think the message is extremely relevant.

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