What are the benefits of viral marketing?

Viral marketing has the following benefits compared to other media:

  • Cheap?: In the good old days, viral marketing used to be cheap. As consumers get spoiled, the cost of creating new surprising (mainly video) content is exploding. Still, if a viral catches on, the reach a company can receive for free would have cost millions if paid for on other media. The fact that some virals may be quite costly to create shows the viral of TNT.
  • Fast: Marketing virals can be spread very fast, especially via social media platforms, which make sharing easy.
  • High impact: Some research have indicated that as the message is distributed by friends and families the message also gets more attention.
  • Reach young people: Young people are difficult to reach via traditional media like TV and radio. They are, however, more open to sharing via social media.
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