Conversion Optimization

Articles Conversion Optimization

What is conversion optimization why does it matter? What are the different metrics impacted by conversion optimization, and what KPI's are used? Discover everything about it in this EcommerceWiki topic.

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Conversion Optimization

1. Testing and Optimization Basic
1. What is meant by conversion rate and why does it matter?
2. What KPIs are used to measure the conversion rate?
3. What are the most important factors to improve the conversion rate?
4. What determines a good conversion rate benchmark?
2. Testing and Optimization Advanced
1. How to practive conversion rate optimization through split testing?
2. What are the best ecommerce acquisition channels?
3. What are the different technologies that can be used for conversion rate optimization?
4. • How does targeting and advanced tracking help for conversion rate optimization?
3. Testing and Optimization Expert
1. How does the conversion rate theory impact other metrics?
2. How to improve your landing page strategy for a better conversion rate?
3. Avon Case study: A targeted Web Personalization increased the conversion rate by 96% on a product category page.
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