Whatever goal you pursue as a company, you can use social media to build your brand's authority. People need to get to know you first and investing in social media can help you with just that.
36% of social media users say they follow brands or companies on social media. In the west, majority of social media users mention Facebook to be their preferred channel for connecting to brandsEdison Research & Triton Digital (2014). The Social Habit., while Weibo (微博), Renren (人人) and WeChat (微信) tend to be the preferred platforms in Mainland China.