Social Media & Services

Articles Social Media & Services

How to make the best use of Social Media for your business? What kinds of social media exist? Discover everything about it in this EcommerceWiki topic.

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Social Media & Services

1. Social Media and Services Basic
1. What is social media?
2. What kinds of social media exist?
3. What are the advantages and disadvantages of social media?
4. What kind of tools should you use to support your social media effort?
5. What are the risks of using or not using social media?
6. How to determine on which social media channels to be present?
7. How to set-up your social media?
8. Should I make a social media company policy and what would it exist of?
9. Social media & branding
10. How to set branding goals for social media?
11. How to measure social media branding performance?
12. What are the possibilities and expectations of using social media for customer service?
13. How to improve the customer service experience?
14. What is the importance of response time and response rate?
15. What are the trends: social customer support versus traditional customer service
2. Social Media and Services Advanced
1. Why and when should you use social media?
2. How to create and implement your social media strategy?
3. What roles can and should social employees have?
4. How do you create social ambassadors withing your company?
5. How do you determine long term goals and KPI's?
6. How to create content and which social media channel should you use?
7. How should you respond to negative and positive comments towards your company or brand?
8. When to invest in marketing on social medial?
9. Is it the other way around nowadays: not about how a brand's audience is responding to its content, but how the brand is responding to its audience?
10. How can you measure the results of your social media?
11. What can we learn from Dutch airline KLM with their 24-7 social customer support?
3. Social Media and Services Expert
1. What are the latest developments within social media?
2. How can you keep your social media up to date?
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Dennis van Putten
Student
Contributions: 1
Elena Gatti
Managing Director Germany
Azoya Contributions: 1
Alex Baar
Internet Marketeer
Bakker.com Contributions: 5
Mael van Dijk
editor, report & data analyst
Ecommerce Foundation Contributions: 15
Corinne Poort
Managing Editor
Ecommerce Foundation Contributions: 58
Floor Bindels
Marketing-Communication Shopping Tomorrow
Thuiswinkel.org Contributions: 60
Shanica Romney
Community Manager and editor intern
Ecommerce Foundation Contributions: 96
Jimmy Hadj-Rabah
Editor
Ecommerce Foundation Contributions: 121
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EcommerceWiki Full Social Media and Services Report

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Digital Marketing (DIM)

Target group: Manager

Ecommerce Strategy (ECON2)

Target group: Manager

Basics of Ecommerce (ECON1)

Target group: Professional

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Curators

Wiljan Bakker
Creative director
BDK Media Contributions: 0

Experts

  • Dennis van Putten
    Student
    Contributions: 1
  • Elena Gatti
    Managing Director Germany
    Azoya
    Contributions: 1
  • Alex Baar
    Internet Marketeer
    Bakker.com
    Contributions: 5
  • Mael van Dijk
    editor, report & data analyst
    Ecommerce Foundation
    Contributions: 15
  • Corinne Poort
    Managing Editor
    Ecommerce Foundation
    Contributions: 58
  • Floor Bindels
    Marketing-Communication Shopping Tomorrow
    Thuiswinkel.org
    Contributions: 60
  • Shanica Romney
    Community Manager and editor intern
    Ecommerce Foundation
    Contributions: 96
  • Jimmy Hadj-Rabah
    Editor
    Ecommerce Foundation
    Contributions: 121
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