What is Google Analytics?

Google Analytics is a free analytics service supported by Google that provides webmasters and website owners with global insights on their website traffic from various channels, including social media traffic and acquisition, visitor behavior demographics, marketing campaign performance etc.

For an effective analysis of your onsite and offsite SEO, it’s vital to set up and connect your website with Google Analytics and Google Search Console. Using these Google Services you will be able to monitor the origin, quantity and quality of your traffic, detect and fix SEO issues, analyze the effectiveness of your SEO campaigns, etc.

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