What are the latest trends and developments in the field of SEO?

Search Engine Optimization is a constant renewing field. Practices are always evolving and improving, and it is important to be aware of what is done all around the world on the internet.


Vocal search

It is now possible to directly ask your smartphone questions, to find what you are looking for. You may know Alexa, Siri and Cortana and may be a part of the 20% internet users which use these vocal assistant. It is one of the top trend to follow in 2018, which is expanding thanks to the immediate answers that vocal assistants give. This is why Search Engine Optimization should now focus on keyword that are question-oriented, that is to say, on the usual language or wording used by people in the everyday life.


AMP

This project launched in 2015 proved itself, since 4 billion pages were published on 25 millions domains, using Accelerated Mobile Pages technology. Their loading time is 30 times faster than regular mobile pages.


SERP features/Quick answers

In the same way as vocal searches do, Features snippets and quick answers shorter the time in which a question is answered by Google. Features snippets correspond to the content that is displayed on the Search Engines Result Pages (SERP). They can sometimes directly answer your query on the result page, saving you time so you do not need to even click on a link.


Prefer quality over quantity

The more content is present on a page, the more it is likely to have a high-ranking. But this should never be at the expense of quality, which will always prevail. To do so, you should improve your meta-description tags to improve your SEO, to stimulate the desire to click and so improve your CTR (click-through rate). Moreover, the article should benefit from a solid sharing rate on social media, in order to diversify and multiply the sources increasing the traffic on a given content. You should also know when to favour long-tail keywords over generic keywords.

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