Business are trying to connect with their customers; to gain a deeper understanding, receive customer insights and build a relationship with individual buyers.
By creating a community, your business is able to connect with a large interested audience. Online you can establish a primary target group, based on a certain region or common interest (fashion, for example). This can stimulate user’s growth and as a result create valuable insights, adjust your communication and possibly grow your conversion rate.
There are a lot of companies who provide community engagement technologies and services. Advantages of communities are mostly described as follows: “Brands need communities to stay relevant. Customer communities create unique opportunities for your company to satisfy growing consumer expectations, develop trustful relationships, gain accurate customer insights and fuel effective marketing, sales and service experiences.”