What are the latest trends and developments in online merchandising?

The world of Online Merchandising keeps evolving. Below, a few modern merchandising trends for increasing sales are discussed.

Product imagery / rich web experience

Buying a product online is getting easier by the day but you are still missing the aspect of holding and feeling the fabric. Creating visual elements that help your customer with visualizing the product is a trend that is here to stay. Interactive product tours containing videos, animations and other rich media content will not only make you stand out from the competition, it will also help sell your product better. Customers, even though they are buying something online, are always looking for as close to a hands-on experience as they can get. The Product Information Management topic discusses this item in more detail.

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