Why do you need online merchandising tools?
Most online retailers are continuously expanding their assortments. Assortments of 100,000 products are no longer an exception. If you add all the navigational elements, all cross- and up-selling relations and all price and promotional discounts which have to be managed, it becomes impossible to do this without automation.
Online merchandising tools allow you to:
- manage the complexity of all;
- share the work across an entire team;
- personalize the offer towards customer segments or individuals based on rules.