According to Entrepreneur.com, All marketers agree that omni channel campaigns and communication ensures higher revenues and decrease the likelihood of losing out on customers who are present on the channels that you are not available on. This means that with flexibility of checking a product on any advice it allows for customers to positively review the product more easily.
Importance of the unified customer profile:
One way omnichannels aids in branding is by easily creating unified customer profiles. This can be used as a strong marketing approach to attract and retain customers. This means that email, sms, push notifications and social media are all used to contact and inform customers.
An example of this is when a customer continuously searches for a certain size online the website will remember this search. This will allow for the company to easily recommend what the costumer may potentially like by what they have already searched. Geo location can also be used to recommend local events and stores.This can be done by analyzing web analytics such as clicks, page views and time spent on a website.