Mobile devices preprocess bring retail to the consumer at a personal level by connecting online and offline. Digital mirrors, narrow casting, virtual reality, augmented reality, beacons, digital screens, and concepts such as smart fitting rooms, are all waiting for workable concepts to be used online to offline and vice versa. Software and videoclip companies are ready. But alignment is key and the difficult part at the same time, because there needs to be a vision and a strategy based in new economic models and business cases, clouded by new payments solutions, security and privacy regulation. Retail and e-commerce is not for the fainthearted, and the dynamics are incredible, adding to complexity.