What to choose: separate mobile site or responsive site?

Retailers have to offer a mobile website (see also What is mobile commerce? and What are the opportunities of mobile commerce?). However, there are several ways to offer a mobile site. The existing online shop can be adapted to serve laptop/PC users as well as mobile phone and tablet users, using responsive design or an additional separate website can be built.

 

What is responsive design?

 

With responsive design, the website is designed and built in such a way that the site is shown correctly, regardless of the size of the screen and its orientation (landscape or portrait). There is only one code base for the website and one URL. The video below quickly illustrates responsive design.

 

Video: What is responsive design {{Video |Id=r9Iiz-F2JiY

 

 

Purpose and requirements

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