Online marketplaces provides an added value to buyers and to suppliers.
Buyers related benefits:
It offers buyers tools to quickly compare and select better offerings
- Without the need to research multiple websites
- Without the need to surf online for price comparisons or product specifications.
- Additionally, marketplaces bring more transparency, trust, and standardization.
Suppliers related benefits:
Suppliers benefit in that they can get a more targeted audience streamlined directly to their product or service pages. * a well-represented company profile with a specifications-rich catalog can be a powerful lead magnet for potential customers.
Marketplaces additional services:
Both buyers and suppliers benefit from marketplace specific services, such as bidding, quoting, invoicing, consulting, basic customer support etc.
Marketplaces basic services:
Catalog search capabilities,
- Options to quote and place orders online,
- Payment options to finalize a purchase.