Loyalty Management & CRM

Articles Loyalty Management & CRM

What is loyalty management and what is a CRM? Moreover, what are the benefits of a loyalty management program and how to set up one? Discover everything about it in this EcommerceWiki topic.

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Loyalty Management & CRM

1. Loyalty Management Basic
1. What is Loyalty Management?
2. What are the benefits of loyalty management?
3. What kind of customers exist?
4. What is the Recency Frequency Monetary (RFM) model?
5. What is the Customer Life Time Value?
6. Which factors influence loyalty?
7. How to create long-term loyalty?
8. Generic or own loyalty program, which should I choose?
9. What are the components of a loyalty program?
10. How can you measure customer satisfaction?
11. Why do customers leave your company?
2. Loyalty Management Advanced
1. What to consider before you set-up a loyalty program?
2. Which types of loyalty programs exist?
3. How to set-up a loyalty program?
4. How to get Loyalty Program members?
3. Loyalty Management Expert
1. How to calculate the Net Promotor Score?
2. How to develop a loyalty driven culture?
3. Best practices in Customer Loyalty
4. 5 Simple Techniques to build Customer Loyalty
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Nupur Saxena
Project Coordinator
SIPL Contributions: 1
Docent Ecommerce
Professor
Ecommerce University of Novatraders Contributions: 1
Michael Okhidie
Business Development Manager
FBNQUEST TRUSTEES LIMITED Contributions: 1
Mael van Dijk
editor, report & data analyst
Ecommerce Foundation Contributions: 15
Corinne Poort
Managing Editor
Ecommerce Foundation Contributions: 58
Richard van Welie
Chief Editor
Ecommerce Foundation Contributions: 59
Shanica Romney
Community Manager and editor intern
Ecommerce Foundation Contributions: 96
Jimmy Hadj-Rabah
Editor
Ecommerce Foundation Contributions: 121
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Loyalty Program Study 2017

When asked to list the top success factors for a loyalty program, respondents grade a clear and well...
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Van Branding naar Loyalty

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Apply the Power of CRM to Build Customer Loyalty

  Ever since management guru Peter Drucker proclaimed that “the true business of every c...
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Online loyalty program type identification

Online loyalty program type identification preprocess -Master Thesis-   Empirical Study Conce...
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CardLinx Asia Forum: Artificial Intelligence and Commerce

The CardLinx Asia Forum focuses on AI, digital commerce and digital loyalty and features executive keynotes from global leaders including Mastercard and Sumitomo Mitsui Card as well as innovative new ...
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How Managing Product Returns on Marketplaces To Score You More Sales

Black Friday and Christmas season are here — the biggest selling events of the year! These periods are particularly busy for customers services and returns management. In December, our partners U...
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Experts

  • Nupur Saxena
    Project Coordinator
    SIPL
    Contributions: 1
  • Docent Ecommerce
    Professor
    Ecommerce University of Novatraders
    Contributions: 1
  • Michael Okhidie
    Business Development Manager
    FBNQUEST TRUSTEES LIMITED
    Contributions: 1
  • Mael van Dijk
    editor, report & data analyst
    Ecommerce Foundation
    Contributions: 15
  • Corinne Poort
    Managing Editor
    Ecommerce Foundation
    Contributions: 58
  • Richard van Welie
    Chief Editor
    Ecommerce Foundation
    Contributions: 59
  • Shanica Romney
    Community Manager and editor intern
    Ecommerce Foundation
    Contributions: 96
  • Jimmy Hadj-Rabah
    Editor
    Ecommerce Foundation
    Contributions: 121
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