What are the key trends in email marketing?

Technological advancement

 

Email Service Providers (ESPs) offer more functionalities and become more user-friendly every year. Some technologies that are expected to have an impact on email marketing in the next few years are described below.

 

Content has become more and more interactive and thanks to the use of new techniques, the customer is king. It is easy to click on products or information you are looking for. The steps between content to purchase have been reduced enormously in the last few years.

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