In How can you effectively build a list of email subscribers? we described how to acquire new email addresses for your database. These 8 steps will be explained below.
- Promote your newsletter prominently on your homepage;
- Use an email fast lane in your footer or sidebar;
- Use a pop-up registration box;
- Use Facebook to promote your newsletter;
- Apply progressive profiling in order to establish deeper connections with your customers;
- Use incentives to entice your visitors;
- Inform your customers properly so that you can win their trust;
- Use a single (confirmed) opt-in which will result in convenience for your visitors.