How to collect accurate opt-in email addresses?

In How can you effectively build a list of email subscribers? we described how to acquire new email addresses for your database. These 8 steps will be explained below.

  1. Promote your newsletter prominently on your homepage;
  2. Use an email fast lane in your footer or sidebar;
  3. Use a pop-up registration box;
  4. Use Facebook to promote your newsletter;
  5. Apply progressive profiling in order to establish deeper connections with your customers;
  6. Use incentives to entice your visitors;
  7. Inform your customers properly so that you can win their trust;
  8. Use a single (confirmed) opt-in which will result in convenience for your visitors.
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