In the mist of all the emails a person receives every day, you want your email to stand out. And to be read. It is important to make your emails attractive so that they are noticed in a crowded inbox. Here are some tips.
The purpose of your email may vary. You might want to inform your customers or trigger your audience to order your product or service. Whatever your goal, you need the right content with a clear call to action. This also applies to the subject line. It should correspond to the (main) purpose and content so that it is immediately clear what is expected of the recipients.