How to select an email marketing system?

There are many companies who offer technology for email marketing. These companies are called Email Service Providers (ESPs). In the image you see some well-known international players. Of course, there are many more in every country. Some are specialized in local emailing campaigns or hyper personalization but most businesses offer similar systems. The email marketing landscape is becoming bigger every year; in 2015 it was estimated there were around 1.876 companies active in email marketing.

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