How to set-up an affiliate program?

In order to start with affiliate marketing, the following steps need to be taken:

  • The affiliate network creates a tracking pixel for the advertiser
  • The advertiser implements the tracking pixel in the shopping basket on their website
  • The advertiser provides the network with information about the program policy and guidelines. (Commission, Keyword policy, allowed publisher verticals, contact information)
  • The advertiser creates promotion and banner materials and provides these to the network. The affiliate network makes all the banner material available to the publishers
  • The network and the advertiser will search and connect publishers to the program
  • When transactions (leads, sales) are being made, the information will be sent from the advertiser to the network
  • The networks’ system will calculate commissions and handles the payout to the affiliates
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