- The publisher has added a tracking URL or banner to their websites/app/email etc.
- A user sees an interesting advertisement on the publishers website and clicks on the URL
- The network registers the click (or impression) and adds a cookie to the users’ browser
- The user does a desired action on the advertisers website (buys a product/subscription, asks for a quote etc) and pays
- After payment is being processed, the user is send to a thank you page and the advertiser fires the networks pixel
- The network processes the data from the pixel and connects the sale/lead to the affiliate
- Commission is being calculated by the networks’ system and this amount will be added to the account saldo of the publisher
- The network will invoice the advertiser and after they’ve received the payment, the network will pay out to the publisher.