It is recommended for advertisers to offer a wide range of different admedia to enable publishers with different business models to promote an advertisers' program successfully. Because obviously, depending on their own business models and approaches, publishers prefer different types of ad media. The main types of admedia are text (or deep) links, (product) data feeds and banners. Strictly speaking widgets and the advertisers' standard logo are also considered admedia. The three main admedia categories are explained in the following paragraphs.
Text (deep) links
Text or deep links are used by publishers to link or direct traffic to the home page or any other specific landing page of an advertiser. This may be for example a category page or a product page. Consumers often like to be referred directly to a product page if they have been looking at that particular product on a publisher site. If the consumer is redirected to the homepage and has to search for the product he/she was looking at all over again it might prove too time consuming and then the conversion to a sale is lost. The conversion is almost always higher when linking directly to a product page. A deep link can link to any page of an advertiser.
Advertisers can also use banners. These forms of ad media are all available in our network for the publishers, just like the deep links and data feed (mentioned below). A banner is a graphic advertisement on the Internet. By clicking on a banner, you are directed to a page with more information about the advertised product. There are banners in various shapes and sizes. Some banners are made for branding purposes and show pictures showing a branded image. But there are also banners that show one or more products. These may be generic banners showing different products, but can also be retargeting banners showing products that a consumer has recently looked at.
(Product) Data feed
A data feed is an overview of all products (and necessary product information) currently on the site of an advertiser. A data feed is thus also a collection of deep links to the products of an advertiser. This data feed is retrieved by us from advertiser and is transformed into a standard feed which publishers can use. Good examples of publishers which use data feeds are comparison sites, because these publishers need all the product information to compare different products.