Data feed optimization possibilities
Optimization of product feed data can be divided in two different parts, known as Content Optimization and Conversion Optimization. Some of these quality improvements on the data can be done by the networks' data feed department.
Content optimization understands the techniques to improve the quality of the data to optimize the usability and to strengthen capabilities for creative concepts by publishers. Examples of data quality improvement are matching and isolating information like gender, material, color, age group or adding missing information statically, but as well data enrichment through extraction.