Some of the latest buzzwords in commerce can affect the development of the platform. As most of the trends receive a lot of press, a short description, some links and some thoughts on the effects can be found here.
Most of the current transactions require the customer to transfer to a specific transactional environment, a store or an online platform. Offering products and services in the context of the customer journey and with effortless integration is the next step. Some examples are in-app purchases, that allow purchases during use or play of an app. Anther example is Amazon's dash, a button that can be placed in context and allows reordering with the touch of a button.