What is display advertising?

Display advertising is nothing more and nothing less than advertising on digital channels. Ads can be shown on websites, mobile sites and mobile apps, as well as in games and social media messages. The ads themselves may come in many different forms, including:

  • Text
  • Images
  • Animated images
  • Video
  • Games
  • Audio

The early days of display advertising

In the early days, display advertising more or less was a digital version of what was the standard in newspapers and magazines. An advertisement visual (also called banner) was included on the web page.

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