What is Influencer Marketing?
Influencer marketing is the process of identifying, researching, engaging and supporting individuals who generate high-impact conversations with the consumer about your brand, products or services.
Influencer marketing offers brands the ability to unify their marketing, PR, sales, product, digital marketing and social media departments through powerful and relevant relationship-based communication. The potential and ROI of influence marketing is immense.
The value of the influence on the consumer is obviously not a new marketing concept. But as online conversations continue to evolve, influencers play a vital role in helping to get out of the hubbub, engage in meaningful consumer dialogue, and build trust for both brands and marketers.
The End of Traditional Advertising Tactics
Unsurprisingly, digital transformation is constantly changing the way we work, our customers access information, and our prospects and customers make decisions.
Recent studies have shown that 75% of B2B buyers are influenced by the information they find on social media. While outbound marketing and traditional advertising methods will still have some influence, the targeting and relational potential of so-called inbound marketing methods such as influence marketing offer higher returns. and more and more relevant customer relationships.