When does delivery and service plays a role in the customer journey?

Fulfilling the customer promise


Traditional supply chains are coming under considerable pressure as demand for ‘anytime, anywhere, from any device’ service and the use of new technologies extend the range and breadth of consumer choice. Currently an evolving approach, seamless omni-channel logistics will become a key requirement in the future.


Technology trends already on the supply chain agenda include data analytics, Internet of Things (IoT), and automation. As organizations transform to omni-channel,they can leverage these new capabilities. Companies must rethink existing logistics structures and network strategies, and adopt a far more active role in managing and delivering the consumer promise.

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