We have different categories of target audience on Ecommerce Wiki, 3 in total:
C-levels who are looking for strategic advice based on cases and benchmark figures.
Young professionals who are looking for how to operationalize it.
Universities, teachers and students who are looking for the basics, definitions and explanations.
Each level of expertise corresponds to a key question:
Adopt the Inverted Pyramid style.
This is a journalism writing method which involves starting with your conclusion and most important information, in order to finish with the least important information when writing for the Internet. Writing in this style has many benefits:
By using this technique in each paragraph, you will enable your readers to glance through the first sentences of every paragraph to get a fast overview of your entire article.