Marketing CMO Ecommerce Benchmark Survey 2017 (free) has the goal of helping chief marketing officers and marketing managers to compare their own digital (e-commerce) activities with those of others in an anonymous and freeway. The study is repeated every year. It mainly focuses on three elements: 1. Governance, Goals & KPIs, and Marketing Budgets.
The report is split into 4 main chapters
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Document type: Research Study
Publication date: 26-10-2017
Number of pages: 27