Reports

Marketing CMO Ecommerce Benchmark Survey 2017 (free)

Marketing CMO Ecommerce Benchmark Survey 2017 (free) has the goal of helping chief marketing officers and marketing managers to compare their own digital (e-commerce) activities with those of others in an anonymous and freeway. The study is repeated every year. It mainly focuses on three elements: 1. Governance, Goals & KPIs, and Marketing Budgets.

Topics and Scope

The report is split into 4 main chapters

Governance Benchmarks
Goals & KPIs
Finance & Budget Key Findings
Key Conclusions

Did you know?

213 respondents participated in the survey
Most respondents work in digital/ecommerce and are manager or higher
The marketing department 'owns' slightly more online marketing activities
Not all marketing activities are done by all participants
The Digital/Ecommerce Department leads data driven media; e.g. SEO
Most marketing activities are done internally
Most participants are satisfied with how they achieve marketing goals
Conversion, revenue, and acquisition are the most popular goals
33% of the marketing budget is spent online
Direct traffic contributes the most to online sales

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Language: English