The global B2C e-commerce sales of products and services continued to grow significantly in 2015. Compared to the preceding year, they increased by 19.9%, resulting in an online turnover of $2.3 trillion. As a region, Asia-Pacific accounted for the largest share of this amount, with its B2C e-commerce sales surpassing the $1 trillion mark. In terms of countries, China continued to possess the largest B2C e-commerce market, with its total online sales amounting to $766.5 billion.
For 2016, a growth rate of 17.5% is forecast, which would result in a global B2C e-commerce turnover of around $2.7 trillion. In order to put this huge figure into the right perspective, it is roughly the same as the Gross Domestic Product of a country like France or the United Kingdom.
These figures all come from the new Global B2C E-commerce Report 2016, which provides a clear overview of the state of ecommerce in the world. The '''free light version''' includes facts and figures on interesting topics, such as B2C ecommerce turnover, the number of online shoppers and cross-border and mobile ecommerce. In addition, this version contains expert interviews and tips and tricks for online merchants. As a result, this reports forms a very useful tool for companies that want to expand their online business to other countries as well as for people who want to set up an online shop there.
The full version, which can be ordered for € 790 through the button below, also contains '''a clear overview of the most popular product and service groups in terms of online sales'''.