United Kingdom 2020 Ecommerce Report

United Kingdom 2020 Ecommerce Report

This is our UK report, one of the most advanced ecommerce markets in the world. The UK is a smartphone-savvy, frequent purchasing market, with a focus on fashion. The UK consumer is happy to buy globally, however non-UK retailers need to have a delivery promise, payment and service experience that equals the highly-competitive and capable domestic offerings.


The highlights of the full report:


  • Overview of the UK B2C online retail market
  • Q&A: Andy Mulcahy, IMRG
  • Partner perspectives: Amazon Pay, Attraqt, Avalara & Rakuten Advertising
  • Digital market overview
  • Ecommerce overview: retail and coronavirus
  • Ecommerce overview: 2020 and beyond
  • Analysis of the UK consumer
  • Case studies: Stitch Fix, The UK B2C grocery sector & Blockchain and proving brand authenticity

Did you know:


  • 40.29% of the UK’s population are aged between 25 and 54
  • The UK’s population is forecast to grow 1.55% to 67.9m in 2020
  • The UK has a Ease of Doing Business Index of 9 out of 190 meaning the regulatory environment is conducive to the starting and operating of a local firm.
  • 96% of the UK’s population are forecast to use in the internet in 2020
  • The majority of its 67m population is comfortable with accessing services online, with 87% of those with internet access happily shopping online.
  • The UK is the largest B2C ecommerce market in Europe.
  • Click and Collect Turnover is forecast to be 11.9 Billion Euros by 2023
  • 60% of the population of the UK purchased clothes or sporting goods online in 2019
Language: English
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Editors rating

Document type: Research Study

Publication date: 08-04-2020

Number of pages: 10


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