Ecommerce Report: China 2019

Ecommerce Report: China 2019

Ecommerce Report: China 2019 (free) provides a brief overview of the state of ecommerce in China. This report has been published by the Ecommerce Foundation with hand-selected data that will help both domestic and international retailers evaluate their potential for success in the Chinese ecommerce market.


The report is split into 5 main chapters:

  • China Overview
  • Infrastructure and Logistics
  • E-commerce Landscape
  • Expert Opinions and Advice
  • About the Report


Did you know?

  • B2C ecommerce turnover is expected to reach more than $723bn USD in 2019
  • China ranks 42nd in the Internet Inclusivity Index
  • GDP is expected to increase in 2019
  • More than 76 million new shoppers started buying online in 2018
  • Digital music is the most purchased category
  • 57% of e-shoppers only ever purchase domestically
  • 30.4% of Chinese consumers use Alipay
  • In 2021 the cross-border import retail ecommerce is expected to be $50.9bn USD


Optional: Get the extended report

The extended Ecommerce Report: China 2019 (paid-version) is available on

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Editors rating

Document type: Research Study

Publication date: 28-10-2019

Number of pages: 36


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