B2B Experience

B2B Experience: Customer Experience as a Success Factor in B2B

The "Big Five" tech companies (Google, Apple, Facebook, Amazon and Microsoft, collectively known by acronym "GAFAM") are miles ahead of other companies in terms of  customer experience, and are taking over the world. Start-ups are quickly catching up, and those who don't deliver added value will soon be yesterday's news. This blue paper explores ways of using customer experience to remain valuable in the supply chain. 

Authors: Anna Waligóra

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Document type: Research Study

Publication date: 17-07-2019

Number of pages: 12


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