Reports

Valentine’s Day is another holiday in the calendar whose impact on retail and sales is substantial. According to different sources, the average order value in this period can increase by 11%. Unsurprisingly, among the ‘best-seller’ categories we find jewellery; evenings out; flowers; clothing and confectionery. As previously noted, consumers spend more year-on-year, so Valentine’s Day is a great opportunity for ecommerce retailers to increase sales, raise brand awareness and drive traffic on their websites. Thanks to a big potential response, they are motivated to be more creative and productive to make consumers fall in love with their products.