The Strategy handbook

The chief strategy officer playbook


How to Transform Strategies into Great Results

by: brightline and Thinkers50

In today’s dynamic business environment, creating and implementing great strategies requires talent, resources and the right practices and tools.


The Brightline Initiative is a coalition led by the Project Management Institute together with leading global organizations. It is dedicated to helping executives, especially Chief Strategy Officers (CSOs), Senior VPs, and Executive Directors of large enterprises regardless of their industry or geographic location, bridge the expensive and unproductive gap between strategy design and strategy delivery.


We celebrate a unique partnership between the Brightline Initiative and Thinkers50 with The Chief Strategy Officer Playbook. It showcases some of the very best thinkers and business leaders in the field of strategy implementation and beyond.


Thinkers50 ranked and award-winning thinkers are featured in The Chief Strategy Officer Playbook, including Anil Gupta, Haiyan Wang, Rita McGrath, Antonio Nieto-Rodriguez and Julian Birkinshaw. Plus there are insights from thought leaders and senior executives from The Boston Consulting Group, Lee Hecht Harrison, Saudi Telecom, MIT Consortium for Engineering Program Excellence, Technical University of Denmark, Harvard University and many others.



Table of contents

  • Preface – Ricardo Viana Vargas
    Foreword – Joseph Cahill
    How strategy got here – Stuart Crainer & Des Dearlove
    Why implementing strategy is like flying a kite – Rita Gunther McGrath
    Engineer strategy as a system – Eric Rebentisch & George Roth
    Ten questions to help you turn strategy into reality – Ricardo Viana Vargas & Edivandro Conforto
    Your change needs a strategy – Martin Reeves, Simon Levin, Jack Fuller & Fabien Hassan
    Five traps to avoid in strategy execution – Anil K. Gupta & Haiyan Wang
    Leading change in turbulent times Perry Keenan, Jeanne Kwong Bickford, Michelle Russell, Greg Meyding, Tapio Schrey & Connor Currier
    Why executives struggle to execute strategy – Ron Carucci
    The CSO in a diversified conglomerate – Nirmalya Kumar
    People are your Strategy – Claudio Garcia
    Creating the future, together – Philippa Hardman & Chris Nichols
    Agile planning – Alessandro Di Fiore
    Dear CSO – Julian Birkinshaw & Jonas Ridderstråle
    Embracing the future – Margaret Heffernan
    Difficult truths – Deborah Rowland



Language: English
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Authors: Docent Ecommerce

Document type: eBooks

Publication date: 28-11-2018

Number of pages: 108

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