Global B2C ECommerce Country Report 2018 (free)

Global B2C ECommerce Country Report 2018 (free)

The Global B2C Ecommerce Country Report 2018(free) provides a brief overview of the state of ecommerce in the world. This report includes ecommerce trends, facts and figures, and offers insights into the Global ecommerce market.

Topics and Scope


  • The report is split into 10 main chapters
  • Introducing: The world
  • Global Ecommerce
  • Case Study: New Retail
  • Case Study: Global eRetail Events
  • South America
  • North America
  • Europe
  • Middle East
  • Africa
  • Asia & Oceania


Did you know?

  • 43 Countries analyzed
  • Total e-commerce growth rate is 66.4%
  • Global B2C e-commerce sales to hit $2.1 trillion in 2018
  • Global* E-GDP to reach 3.69% in 2018
  •  Desktop & mobile devices are used equally for Internet use
  • Germany, UK and Sweden boast highest rankings
  • Consumer still prefer to buy most products in-store
  • North American internet penetration to reach 90% in 2018
  • While the global average penetration rate stood at 37% in 2017, North America’s social network
  • penetration rate was at around 66%.
  • Sweden has the highest proportion of shoppers, with an estimated 86% projected to shop online in
  • 2018.
  • China is the most popular online shopping destination globally.
  • The Internet Inclusivity Index (The Economist Intelligence Unit) places Sweden, Singapore and the
  • United States on top globally


Optional: Get the extended report

The extended Ecommerce Global B2C Report 2018 (paid-version) is available on

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Global B2C Ecommerce Country Report 2017

Read more
Authors: Sara Lone

Editors rating

Document type: Research Study

Publication date: 10-10-2018


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