How Audi engineered a smarter approach to brand building on social

CASE: LinkedIn and Audi-UK -brand building

Many people confuse building a brand with building awareness. Making the right people aware of you is a big part of brand marketing, of course, but it’s not the only thing you have to achieve. There’s far more to it than that.


Audi and its agencies PHD and We Are Social knew from the start that LinkedIn would be the ideal platform for launching the new A8 model. The A8 is a premium saloon packed with exclusive and superior technology. The audience that could appreciate this elegance and innovation were on LinkedIn – and far easier to identify and target on our platform than anywhere else. Audi therefore made an early decision to launch the A8 social campaign exclusively on LinkedIn. 



In this case study

The power of in-depth brand planning

Segmentation: For those who drive – and those who are driven

How video expands the scope of brand building on social media

A brand campaign in four phases

Linking engagement to the brand metrics that matter





Authors: Docent Ecommerce

Document type: Research Study

Publication date: 04-09-2018

Number of pages: 4

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