Reports

In terms of the marketing mix some would say that pricing is the least attractive element. Marketing companies should really focus on generating as high a margin as possible. The argmunt is that the marketer should change product, place, promotion in some way before resorting to pricing reductions. However price is a versatile element of the marketing mix as we will see

In this eBook

• Cost based pricing
• Market pricing
• Portfolio pricing
• Freemium pricing
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