Handbook pricing models

Pricing models explained

In terms of the marketing mix some would say that pricing is the least attractive element. Marketing companies should really focus on generating as high a margin as possible. The argmunt is that the marketer should change product, place, promotion in some way before resorting to pricing reductions. However price is a versatile element of the marketing mix as we will see



In this eBook

  • Cost based pricing
  • Market pricing
  • Portfolio pricing
  • Freemium pricing
Language: English
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Authors: Docent Ecommerce

Document type: eBooks

Publication date: 10-10-2016

Number of pages: 5

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