Social Media Model Paid-Owned-Earned by iab

Paid Owned Earned social media model by IAB

Guiding your brand through social media requires a structured approach. The Paid, Owned, Earned model is an acknowledgement that a one-dimensional communications strategy cannot move the needle. Instead, disseminating your message relies on the convergence of your paid, owned and earned media tactics. The whole of your paid, owned and earned communications model is greater than the sum of its parts. A holistic approach can help you consolidate your ROI.


in this infographic

  • Getting the word out
  • What is POE?
    • Paid media
      • Engagement
      • online vs offline
  • Owned media
  • Earned media



Language: English
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Authors: Docent Ecommerce

Document type: Research Study

Publication date: 01-01-2018

Number of pages: 1

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