THE PROFOUND IMPACT OF E-COMMERCE IS REFLECTED IN CONSUMER EXPECTATIONS. RETAILERS MUST ADAPT TO MEET THE NEEDS OF INCREASINGLY DEMANDING CUSTOMERS.
At YE 2017, global online sales were up more than 20% y-o-y, with significant growth in Europe and Asia. The rise of ecommerce in the European market has been boosted by economic growth, widespread internet access and strong cross-border trade between European countries. Asia, and China in particular, will set the trend for e-commerce over the upcoming years. 19.6% of Chinese consumers already buy online daily, and 65% do so using their mobile.
However, e-commerce in Spain is far from a mature market, and has huge upside potential. At present, just 5% of retail purchases are made online, still well below 17% in the United Kingdom, 15% in Germany and 10% in France.
- E-commerce does not spell the end for shopping centres, in fact it will help breathe new life into them