Today companies are exposed to highly dynamic business environments, driven by rapid developments and ever-increasing pervasiveness of digital technologies. A driving force is that digital technology gets increasingly weaved in previously non-digital products, such as bikes, watches and everyday household appliances, with major impacts on the nature of products and services, and, in consequence, on overarching business models
Our paper therefore addresses the need for a business model type for Internet of Things environments -
one that recognizes the affordances and attributes of digital objects to allow companies to fully tap into
the opportunities of digitization.