Apply the Power of CRM to Build Customer Loyalty

Apply the Power of CRM to Build Customer Loyalty


Ever since management guru Peter Drucker proclaimed that “the true business of every company is to make and keep customers,” corporate management has begun to shift its focus from pushing product to satisfying buyers—but not necessarily satisfying them all equally. Customer centricity does not mean all customers are to be treated the same or that they have the same value to the organization.




  • Customer relationship management (CRM) uses automation to align business processes with customer strategies in order to increase profits.
  • CRM is a key initiative in building customer loyalty.
  • Typical components of a CRM solution include databases and system integration technology.
  • Successful CRM deployment requires a five-step process.
  • CRM is no substitute for the human touch.


includes Mitsubishi case study




Language: English
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Authors: Docent Ecommerce

Document type: eBooks

Publication date: 10-10-2017

Number of pages: 20

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