How do companies target Millennials who no longer trust traditional advertising? How important are payment options in India? Which countries are most likely to buy from foreign websites? Where are consumers willing to buy groceries online? In this report we answer these and other questions that can help inform an online strategy that is more targeted, effective and customercentric.
Published by: Willy Kruh Global Chair, Consumer Markets KPMG International
Document type: Research Study
Publication date: 10-10-2017
Number of pages: 40