Handbook Conversion Rate Optimization

The Ultimate Guide to Conversion Rate Optimization by Jayson DeMers

How to do Conversion Rate Optimization

Conversion optimization is important because without any conversions, your traffic will pass through your site like water leaking out of a bucket. Once it’s gone, it can’t bring any value to your brand.
Conversion optimization itself is important because most of the time, conversions don’t happen on their own. Let’s say you have the “perfect” product; it’s cheap, it’s something everyone needs, and it’s something that generates mass appeal. You get plenty of traffic, but you never worked on your conversion strategy.



Table of Contents

A Brief Conversion Overview
Types of Conversions
Best Practices for Higher Conversion Rates
Audience Optimization and Peripheral Factors+ AB Tests and Experimentation
Parting Thoughts


This report includes many examples and cases.


Publkished by Jayson DeMers


Language: English
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Authors: Docent Ecommerce

Document type: eBooks

Publication date: 27-08-2018

Number of pages: 35

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