Introduction to e-commerce

Introduction to ecommerce chapter 1


● To understand the complexity of e-commerce and its many facets.

● To explore how e-business and e-commerce fit together.

● To identify the impact of e-commerce.

● To recognise the benefits and limitations of e-commerce.

● To use classification frameworks for analysing e-commerce.

● To identify the main barriers to the growth and development of e-commerce in organisations.


Topics in this eBook:

What is e-commerce?

What about e-business?

What are the key-drivers?

What are the benefits of e-commerce?

What about the limitation of e-commerce?

A macro-environmental perspective

Identifying transactional partners, B2B, B2C, C2C, etc


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Industries: Other
Language: English
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Authors: Docent Ecommerce

Document type: eBooks

Publication date: 10-10-2017

Number of pages: 28

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