Why the financial sector should deliver more mobile experiences

Money on the move

With the rise of mobile banking, consumers are more open to the idea of managing their money from a mobile device than ever before. For those marketers and businesses operating in the financial services sector, this shift in mind-set from face-to-face banking to faceless (digital and mobile) represents an ideal opportunity. Savvy financial organizations can reach customers in new settings, to build rich, omnichannel brand experiences and, ultimately, to open up a new avenue for sales.

Target group: Manager
Language: English
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Document type: Research Study

Publication date: 23-08-2018

Number of pages: 9


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